Privacy Policy

Overview

This Privacy Policy describes how Alpha Peak s.r.o. ("we", "us", or "our") collects, uses, and discloses your personal information when you visit, use our services, make a purchase from alpha-peak.com, or otherwise communicate with us, collectively the "Services".

For purposes of this Privacy Policy, "you" and "your" means you as the user of the Services, whether you are a customer, website visitor, or another individual whose information we have collected pursuant to this Privacy Policy.

Please read this Privacy Policy carefully. By using and accessing any of the Services, you agree to the collection, use, and disclosure of your information as described in this Privacy Policy. If you do not agree to this Privacy Policy, please do not use or access any of the Services.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time, including to reflect changes to our practices or for other operational, legal, or regulatory reasons. We will post the revised Privacy Policy on the Site, update the "Last updated" date, and take any other steps required by applicable law.

How We Collect and Use Your Personal Information

To provide the Services, we collect and have collected over the past 12 months personal information about you from a variety of sources, as set out below. The information that we collect and use varies depending on how you interact with us.

In addition to the specific uses set out below, we may use information we collect about you to communicate with you, provide the Services, comply with applicable legal obligations, enforce applicable terms of service, and protect or defend the Services, our rights, and the rights of our users or others.

What Personal Information We Collect

The types of personal information we obtain about you depend on how you interact with our Site and use our Services. When we use the term "personal information", we are referring to information that identifies, relates to, describes, or can be associated with you.

Information We Collect Directly from You

Information that you directly submit to us through our Services may include:

• Basic contact details, including your name, address, phone number, and email.
• Order information, including your name, billing address, shipping address, payment confirmation, email address, and phone number.
• Account information, including your username, password, and security questions.
• Shopping information, including the items you view, put in your cart, or add to your wishlist.
• Customer support information, including the information you choose to include in communications with us.

Some features of the Services may require you to directly provide us with certain information about yourself. You may elect not to provide this information, but doing so may prevent you from using or accessing these features.

Information We Collect through Cookies

We automatically collect certain information about your interaction with the Services, called "Usage Data". To do this, we may use cookies, pixels, and similar technologies, collectively "Cookies".

Usage Data may include information about how you access and use our Site and your account, including device information, browser information, information about your network connection, your IP address, and other information regarding your interaction with the Services.

Information We Obtain from Third Parties

We may obtain information about you from third parties, including vendors and service providers who may collect information on our behalf, such as:

• Companies who support our Site and Services, such as Shopify.
• Payment processors, who collect payment information to process your payment, fulfill your orders, and provide products or services you have requested.
• Third parties we work with that use online tracking technologies such as pixels, web beacons, software developer kits, third-party libraries, and cookies.

Any information we obtain from third parties will be treated in accordance with this Privacy Policy. We are not responsible or liable for the accuracy of information provided to us by third parties and are not responsible for any third party's policies or practices.

How We Use Your Personal Information

• Providing Products and Services. We use your personal information to process payments, fulfill orders, send notifications about your account, purchases, returns, exchanges, or other transactions, manage your account, arrange shipping, facilitate returns and exchanges, and enable product reviews.
• Marketing and Advertising. We use your personal information for marketing and promotional purposes, including email, text message, postal mail, and advertising for products or services.
• Security and Fraud Prevention. We use your personal information to detect, investigate, or take action regarding possible fraudulent, illegal, or malicious activity.
• Communicating with You. We use your personal information to provide customer support, improve our Services, and maintain our business relationship with you.

Cookies

Like many websites, we use Cookies on our Site. For specific information about Cookies related to powering our store with Shopify, see Shopify's Cookie Policy.

We use Cookies to power and improve our Site and Services, remember your actions and preferences, run analytics, and better understand user interaction with the Services. We may also permit third parties and service providers to use Cookies on our Site to better tailor services, products, and advertising on our Site and other websites.

Most browsers automatically accept Cookies by default, but you can choose to remove or reject Cookies through your browser controls. Removing or blocking Cookies may negatively impact your user experience and may cause some Services or features to work incorrectly or no longer be available.

How We Disclose Personal Information

In certain circumstances, we may disclose your personal information to third parties for legitimate purposes subject to this Privacy Policy. Such circumstances may include:

• With vendors or other third parties who perform services on our behalf, such as IT management, payment processing, data analytics, customer support, cloud storage, fulfillment, and shipping.
• With business and marketing partners, including Shopify, to provide services and advertise to you.
• When you direct, request, or otherwise consent to our disclosure of certain information to third parties.
• With our affiliates or otherwise within our corporate group, in our legitimate interests to run a successful business.
• In connection with a business transaction, legal obligation, enforcement of applicable terms of service, or protection of the Services, our rights, and the rights of our users or others.

We have disclosed the following categories of personal information over the past 12 months: identifiers such as contact details and order or account information; commercial information such as order, shopping, and customer support information; and internet or other similar network activity such as Usage Data.

Categories of recipients may include vendors and third parties who perform services on our behalf, business and marketing partners, and affiliates.

We do not use or disclose sensitive personal information for the purposes of inferring characteristics about you.

User Generated Content

The Services may enable you to post product reviews and other user-generated content. If you choose to submit user generated content to any public area of the Services, this content will be public and accessible by anyone.

We do not control who will have access to information that you choose to make available to others. We are not responsible for the privacy or security of any information that you make publicly available, or for the accuracy, use, or misuse of any information that you disclose or receive from third parties.

Third Party Websites and Links

Our Site may provide links to websites or other online platforms operated by third parties. If you follow links to sites not affiliated with or controlled by us, you should review their privacy and security policies and other terms and conditions.

We do not guarantee and are not responsible for the privacy or security of such sites, including the accuracy, completeness, or reliability of information found on these sites. Our inclusion of such links does not, by itself, imply any endorsement of the content on such platforms or of their owners or operators.

Children's Data

The Services are not intended to be used by children, and we do not knowingly collect any personal information about children. If you are the parent or guardian of a child who has provided us with their personal information, you may contact us using the contact details set out below to request that it be deleted.

As of the effective date of this Privacy Policy, we do not have actual knowledge that we "share" or "sell" personal information of individuals under 16 years of age.

Security and Retention of Your Information

Please be aware that no security measures are perfect or impenetrable, and we cannot guarantee perfect security. In addition, any information you send to us may not be secure while in transit. We recommend that you do not use unsecure channels to communicate sensitive or confidential information to us.

How long we retain your personal information depends on different factors, such as whether we need the information to maintain your account, provide the Services, comply with legal obligations, resolve disputes, or enforce other applicable contracts and policies.

Your Rights and Choices

Depending on where you live, you may have some or all of the rights listed below in relation to your personal information. These rights are not absolute, may apply only in certain circumstances, and in certain cases we may decline your request as permitted by law.

• Right to Access / Know. You may have a right to request access to personal information that we hold about you.
• Right to Delete. You may have a right to request that we delete personal information we maintain about you.
• Right to Correct. You may have a right to request that we correct inaccurate personal information we maintain about you.
• Right of Portability. You may have a right to receive a copy of the personal information we hold about you and request that we transfer it to a third party.
• Right to Opt out of Sale or Sharing or Targeted Advertising. You may have a right to direct us not to sell or share your personal information or to opt out of targeted advertising, as defined in applicable privacy laws.
• Restriction of Processing. You may have the right to ask us to stop or restrict our processing of personal information.
• Withdrawal of Consent. Where we rely on consent to process your personal information, you may have the right to withdraw this consent.
• Appeal. You may have a right to appeal our decision if we decline to process your request.
• Managing Communication Preferences. You may opt out of receiving promotional emails at any time by using the unsubscribe option displayed in our emails.

You may exercise any of these rights where indicated on our Site or by contacting us using the contact details provided below. We will not discriminate against you for exercising any of these rights.

Contact

If you have questions about this Privacy Policy or wish to exercise your privacy rights, please contact us at info@alpha-peak.com.

• Alpha Peak s.r.o.
• info@alpha-peak.com
• alpha-peak.com